Hello and welcome to my blog! Let me begin by introducing myself. My name is Saji, I have a PhD in Molecular Biology and I am the owner of Dark Elegance Cosmetics.
Dark Elegance Cosmetics is an Australian based cosmetics company that strives to bring affordable and quality cosmetics to the darker skinned and POC communities of Australia. When I moved to Australia from North America, I noticed a huge difference between the range of foundations available to dark skinned individuals. The many options available in North America are not available in Australia. While in North America, I could easily walk into a chemist and find a foundation to match my darker skin tone at a low price – I quickly realised that this was not the case in Australia. It was disconcerting to step into the Australian chemists for the first time and find that the darkest shade available was a shade of beige, or at best, a light brown. It was even more disappointing to discover that in order to find a shade of foundation to match dark skin, one had no choice but to go to expensive designer stores and spend at least three times the amount that you would at a chemist.
At Dark Elegance Cosmetics we bring you all the well-known makeup brands that have been used by people of colour in the United States and Canada for decades. These are household brands that have good reputations and have withstood the test of time. They are the very makeup brands that are stocked in the corner beauty stores, department stores, and chemists all across North America. Now these brands are right here at your fingertips at an affordable price. We stock brands across all ranges from drugstore makeup, to high end, luxury brands, all at competitive prices.
I decided to create this blog to discuss topics concerning beauty, cosmetics, and products with the focus being on POC and their particular needs. If there is a particular subject or topic that you want to discussed in detail or if you have any suggestions of questions please reach out to me using the “Contact us” page.